PURECO IS AN INDIAN CONFECTIONERY AND SNACK FOOD COMPANY BASED IN MUMBAI.
Brand Identity Concept
The identity concept has its roots in greek mythology. Goddess Ceres, the goddess of agriculture, grain crops, fertility and motherly relationships form the main character of. the identity concept.
Pureco brings the same motherly nourished love through its healthy cookies which are baked with love, using only the rest ingredients.
1. CREST
The Crest features a prominent unicorn at its forefront. Historically, this majestic creature has symbolized both immense power and an embodiment of truth and purity.
2. SUPPORTERS
The twin representations of the goddess Ceres stand proudly. As the guardian of purity, she oversees and ensures the integrity of each ingredient used in the products of brands sheltered under her protection.
3. SHIELD
At the heart of the design is the Shield Knot, a revered Celtic emblem of safeguarding. This symbol resonates with the brand's unwavering promise to deliver goodness and empower consumers with better choices.
4. ESCROLL & MOTTO
The scroll reads the brand's motto of bringing abundant goodness.
Pureco holds a steadfast belief in the power of transparency regarding ingredients and nutritional value. They aim to empower customers to make mindful snacking choices by showcasing the composition and benefits of their products. This encourages individuals to embark on a journey of conscientious selection, fostering a harmonious connection between their choices and well-being. At Medea, we crafted the foundational narrative for the company. Guided by this concept, we provided the following services to the brand:
Visual Identity
Brand Architecture
Brand Communication
This intricate emblem, steeped in historical significance, aligns seamlessly with the brand's steadfast commitment to excellence.
