WOOKIES ARE 100 PERCENT WHOLE WHEAT COOKIES MADE WITH ALL-NATURAL INGREDIENTS IN THEIR FINEST FORM.
Wookies is an FMCG brand with a PAN India presence, proudly manufactured in Mumbai, India. With a flawless taste and unwavering trust in its quality, Wookies aims to offer a gourmet experience globally. Medea delivered a full-scale comprehensive branding and design solutions to Wookies, encapsulating the essence of the brand in every detail, from inception to its packaging.
Brand Identity System
Interface Design [UI/UX]
Brand Retail Survey
Product Type: 100% Whole Wheat Cookies
Parent Brand: Pureco
Origin: Mumbai, IN
Launch Year: 2023
Brand Identity Concept
The three circles of wookies signifies "completeness/ wholeness. Each circle represents one aspect ot this wholeness and together all of it comes through the food we eat and here wookies represents that fulfilling of snacking.
As a part of the printing processes, Metalized Polyethylene Terephthalate also known as the MET-PET technique was used that gave the packaging a gloss-finished texture, and gold hot-stamping was added to give decadent details to the packaging.
Baked Gourmet Delights With Goodness Of Whole Wheat.