BRANDING FOR ARCHITECTURE
AND INTERIOR BRANDS
1. SANJYT SYNGH IS A HIGHLY ACCLAIMED, INTERNATIONALLY RECONGNISED LUXURY INTERIOR AND ARCHITECTURE DESIGN STUDIO. [AWWWARDS NOMINEE 2021]
2. COLAB COMPANY IS A MULTIDISCIPLINARY INTERIOR DESIGN AND ARCHITECTURE STUDIO WITH ITS HEADQUARTERS LOCATED IN MUMBAI, INDIA. [AWWWARDS NOMINEE 2021]
3. AND DESIGN CO IS 23 YEARS OLD GLOBALLY EULOGISED INTERIOR & ARCHITECTURAL FIRM BASED IN MUMBAI AND LONDON
4. ARVIND VIVEK ASSOCIATES [AVA] AND METAMORPHOSIS
SANJYT SYNGH IS A HIGHLY ACCLAIMED, INTERNATIONALLY RECONGNISED LUXURY INTERIOR AND ARCHITECTURE DESIGN STUDIO.
For Sanjyt Syngh Studio, a brand renowned for its globally distinctive and cosmopolitan viewpoint, our challenge was to rebrand the firm so that the name of the brand becomes highly synonym to a visual design lexicon, enhancing the perceived and inherent value of the brand.
For Sanjyt Syngh Studio, a brand renowned for its globally distinctive and cosmopolitan viewpoint,, our challenge was to rebrand the firm so that the name of the brand becomes highly synonym to a visual design lexicon, enhancing the perceived and inherent value of the brand.
The brand decisively opted for the rich and evocative lapis lazuli hue which added a captivating recall factor to the whole branding. Complementing this standout color choice, the team integrated secondary graphics, most notably the whimsical phrase 'NOT A BARBER SHOP'. This playful yet deliberate choice serves to emphasize their offbeat approach to interior design, suggesting a departure from the conventional and a keen sense of originality.
Additionally, geometric custom T with lapis lazuli blue words OBJECTS AND SPACES anchored perpendicularly to each other was introduced as secondary identity that echos the brand's commitment to contemporary and forward-thinking architectural methodologies. The intersection of these elements—a deep color, whimsical phrasing, and geometric precision—captured the brand's essence that offers a fresh perspective in the world of design.
Brand Identity System
Visual Identity
Interface Design [UI/UX]
Social Media Branding
Corporate Stationary Prints
Motion Graphics
COLAB COMPANY IS A MULTIDISCIPLINARY INTERIOR DESIGN AND ARCHITECTURE STUDIO WITH ITS HEADQUARTERS LOCATED IN MUMBAI, INDIA.
For Colab Company, we needed a brand identity that differentiates it in a way where a generic word collab which is pronounced exactly as Colab should not devalue the brand recall but accentuates it and to do so we introduced a kinetic visual identity with two 3/4th cut spheres diagonally placed to symbolise two C's which stand acronym for colab company. The color decided for the brand was Chlorine Blue which invokes a sense of vitality and energy due to its brightness. Given its distinctiveness, chlorine blue was also chosen for the brand to differentiate itself from competitors, especially when we were aware of this color not being widely used in a interior and architectural industry.
The brand has 5 different segments of services which were: architecture/ interiors/ exhibition/ furniture /product and to keep all them aligned with branding, 5 unique pictograms were created for them, all of which depicted 'C' as shown below.
These pictograms also played as important elements in UI of the website which got nominated over prestigious awwwards in the year 2023. All this design architecture further helped to build up a concise brand book for colab company which got widely loved by the company's associates.
Brand Identity System
Visual Identity
Interface Design [UI/UX]
Brand Book
Corporate Stationary Prints
Motion Graphics
ACKNOWLEDGED BY THE PRESTIGIOUS AD100, AND DESIGN CO IS AN AMBIDEXTROUS INTERIOR DESIGN AND ARCHITECTURE STUDIO WITH BASES IN MUMBAI AND LONDON.
AND DESIGN CO's affection towards Vitruvius is almost fanatical. The magisterial principles of strength, utility, and beauty of the great Roman architect and engineer are the inception layers of And Design Co. Propelled by imagination, creativity, and expression, their work and principles are inspired by the form of the classical era, emotions of romanticism and the charms of tradition. In line with this, at Medea, we conceived a fresh and innovative image for them.
Medea had a challenge in this project to keep the identity of the firm intact as its having two decades of relationship with its audience hence we needed to bring a rebranding in slightest subtle manner so that the brand feels revamped with this era and also donot loose its essence it has culminated since 23 years. And for the same we brought a new lettering style to important elements in branding. We also introduced the visual display of narrative which brand has for the longest time but was not being able to be communicated to its audience.
As the brand is approaching its 25-year mark, the agency is conceptualising and designing AND's coffee table book which will be launched at end of yr 2024.
Secondary Graphics
Interface Design [UI/UX]
Coffee Table Book Design
The brand's UI/UX were strategised into 3 directions to select from, where our team developed three detailed scenarios.The goal to propose these UI/UX branding was to make newly launched branding have a space enough to be notice boldly by users and remember and also bringing the vibe of new age futuristic technology age making the brand look adaptable to new society, new generation and new audience.
Established in the heart of India's capital, Delhi's renowned architectural firm ARAVIND VIVEK ASSOCIATES portfolio spans from grand government and public edifices to intricate private residences, the firm has consistently showcased its unparalleled expertise and dedication to architectural excellence with its principle ethos of 3 C’S of Architecture- Client, Context & Climate.
Whenever an identity is crafted, the core of its ideation lies in what is the problem or a unique point in the name of the brand that should be evolved. In Aravind Vivek Associates branding, our team drafted the conceptualisation around monogram approach which is the initials of the company's name- A V A.
The presence of distinct initials in the brand's name presented an opportunity to engineer a brand identity rich in recall value, prioritizing symbolic representation over traditional alphabetic forms. In light of this, we developed three congruent geometric motifs. These shapes, while abstract in nature, were meticulously arranged to resonate with the familiar contours of the letters A, V, and A.
ESTABLISHED 21 YEARS AGO IN DELHI, METAMORPHOSIS HAS GROWN TO BECOME A BEACON OF ENGINEERING EXCELLENCE AND INFRASTRUCTURE INNOVATION
Metamorphosis is construction company which has been working in association with AVA to create nations's some of the most monumental projects. Their legacy stands as a testament to two decades of infrastructural excellence and urban evolution. The crux of our rebranding challenge lay in this rich history. Such a storied brand demands a delicate touch, opting for a gradual evolution rather than an abrupt shift. Thus, our journey began with a thorough examination of the existing typefaces.
Given that the brand had solely relied on a word mark logo throughout its history, it presented us with a unique opportunity. We envisaged an identity that melded letterform with abstract design, ensuring that while the brand's communication remains consistent, it evolves and elevates from its current position, enriching its narrative and presence. Drawing inspiration from this historical foundation, we visualized an emblem that seamlessly intertwined the familiarity of letterform with the intrigue of abstract elements as can be seen below.
