WOOKIES ARE 100 PERCENT WHOLE WHEAT COOKIES MADE WITH ALL-NATURAL INGREDIENTS IN THEIR FINEST FORM.
Wookies is an FMCG brand with a PAN India presence, proudly manufactured in Mumbai, India. With a flawless taste and unwavering trust in its quality, Wookies aims to offer a gourmet experience globally. Medea delivered a full-scale comprehensive branding and design solutions to Wookies, encapsulating the essence of the brand in every detail, from inception to its packaging.
Brand Identity System
Visual Identity
Packaging Design
3D Conceptualisation
Retail Book
Motion Graphics
Interface Design [UI/UX]
Illustrations/ Pictograms
Brand Retail Survey
Brand: Wookies
Product Type: 100% Whole Wheat Cookies
Parent Brand: Pureco
Origin: Mumbai, IN
Industry: FMCG
Launch Year: 2023
Agency: medea
Brand Identity Concept
The three circles of wookies signifies "completeness/ wholeness. Each circle represents one aspect ot this wholeness and together all of it comes through the food we eat and here wookies represents that fulfilling of snacking.
The three circles individually represents;
the mind body, the breath body, and the
intelligence body, all of which are
nourished by food.
omnetrium perfectum: everything that
Packaging Design
As a part of the printing processes, Metalized Polyethylene Terephthalate also known as the MET-PET technique was used that gave the packaging a gloss-finished texture, and gold hot-stamping was added to give decadent details to the packaging.
Baked Gourmet Delights With Goodness Of Whole Wheat.
