Wlth is an adaptogenic herbal supplement brand that creates scientifically formulated, unadulterated wholesome plant-based blends for mind, body, and spirit wellness. Medea provided the brand with complete branding and design solutions as following
Brand Identity System
Interface Design [UI/UX]
Social Media Campaigns
Wlth is an acronym for WE LOVE TO HEAL.Its identity inspired by the Helix Nebula [Caldwell 93] which is the closest cosmic object to the Earth of all the bright planetary nebulae. The Helix Nebula is also referred to as the ‘Cosmic eye’ or the ‘eye of God’ for a peculiar shape it takes.
Visual Identity Concept
Metaphorically its 3 upwardly directed cilia kind of structure represents the opening to the higher consciousness of better living through these potent plant-based blends [Calm ease, Focus now, Energy flow, Immunity+gut, Mood lift] by Wlth.
Every element, from the cup to the bag and coaster, was designed with meticulous attention to detail to capture the essence of the brand.