Agency's year 2023 motto states "wisdom is power." To mark this year's beginning, we introduce WOA, an exclusive design and advertising magazine slated to publish in this year. And no other place than Egypt could have been quintessential to embark on WOA journey. From Cairo to Luxor, our team witnessed archaic places that were the epicentre of emergence of what we call today 'visual communication design'. The close correlated elements both in graphic design and hieroglyphs narrate the history of graphic design that spaned the entirety of human existence and still holds the power to inspire and inform us as modern graphic designers.